Scoped on a Monday. Live in two weeks.

Automoty had thirty-five years of heavy-duty truck parts and a website that hid them all. Their buyers had to page through huge tables to find one part. Google barely saw the catalog — fewer than fifty product pages were getting picked up. And every week, the team at the parts desk was retyping the same supplier sheets into spreadsheets by hand.

They came to us with one ask: “make our catalog show up on Google, and stop our team from retyping the same things over and over.”

We started with the catalog. We took thirty-five years of inventory out of their old system, cleaned it up, and built a new website on top of it. Every product got its own page. Every category got its own landing page — 412 of them.

Search came next. Customers can type what they're looking for in plain language and filter by brand, fitment, and category. Everything updates as they type. It loads in under two seconds on a phone.

The new website went live two weeks after we started. A few days later, Google began picking up the new pages. Within a month they went from 47 indexed pages to over 3,200.

The site was working. The parts desk was still doing too much by hand. We added three AI tools — all tied to the live catalog, all built around the way the team already worked:

• Part finder — a customer types 'leaky number-three injector on a 2017 FH16', and the AI returns the right part, with its confidence and the closest competitor matches.
• Supplier-sheet reader — drop in a supplier PDF, get a draft product with the right fields filled in. The team reviews and approves before anything goes live.
• Admin assistant — lives inside the catalog. Bulk edits, finds duplicates, re-tags categories. Not a chatbot — it works inside the same screens the team already uses.

The AI never invents a part. When it's not sure, it says so and asks the team to double-check. Anything published goes through a person first.

Our first version of the part finder got a few fitments wrong on edge-case truck configurations. We tightened it up — now it can only return parts that match the year and engine code in the catalog. Same simple experience for the customer, fewer wrong answers.

The supplier-sheet reader first tried to publish drafts on its own. We changed that — the team now sees every new part before it goes live. Even with the review step, adding a new part takes minutes instead of half an hour.

The new site, the rebuilt catalog, and the AI tools are all live at automoty-nabda.vercel.app. We stayed on for a month after launch, watching the numbers and tuning the AI as the team used it. We still check in every other Friday.